Who We Are

INVERSA is as a record label dedicated to bridging the gap between the Latin music community and the electronic music industry, with the goal of developing regional South & Latin American electronic artists and scaling their reach and presence within the global dance community

As a full-service label, INVERSA offers global A&R catalogue and collaboration opportunities, marketing and promotional services across both the electronic and Latin genres, digital and social media strategy + support campaigns, and global DJ promo and radio campaigns, while providing capital funding for market competitive deals.

INVERSA was founded as an innovative concept from Colombian producer and DJ, 19Clouds, to help foster community and form an ecosystem around the regional bubbling electronic industry in LATAM. 19Clouds will not only be the first artist to release music on the label, but he will also serve as a key creative decision maker as one of the heads of A&R and will help sign new artists and releases to the label.

Our Electronic partner, Milk & Honey Music + Sports, was founded by Lucas Keller in 2014 and within 11 years has become oneof the leading hybrid music management / sports agencies in the world.  Their clients received 19 Grammy nominations for the 2026 Grammy Awards and they have had some of the biggest hits of the past year. The company’s music department has sold over a billion albums in the company’s decade long run.  The firm also represents 40 global DJs including names like Oliver Heldens, Adam Beyer, Benny Benassi, Joel Corry and multiple other electronic acts on the global top 50 grossing list, with a roster that will have 3000 shows globally this year.  Milk & Honey recently launched their 5th music publishing company (with Kobalt), a record label (with The Orchard), and have done over $300 million in catalog sale transactions in the past five years. The company holds offices in Beverly Hills, New York, Nashville and London with nearly 60 employees.

Our Latin partner, M3 Music, is a company with more than 15 years of experience in the development of artists within Latin America’s avant-garde music scene, establishing itself as a benchmark in the global music industry. Through its Management, Label, and Publishing divisions, the company implements strategic plans focused on international projection, sustainable growth, and the long-term positioning of its artists, including Santiago Cruz, Duplat, Lucy Vives, Kat Dahlia, Simón Mejía, among others. Throughout its trajectory, and through the work carried out with its artists, the company has achieved more than 20 Grammy and Latin Grammy nominations, accumulated over 30 million monthly listeners across digital platforms, secured 150 brand sync placements, and produced more than 1,200 shows worldwide. In addition, M3 Music works with renowned international artists and brands, and acquires and develops Latin music catalogs through its Music Fund, transforming them into financial opportunities.

Our distribution partner, OneRPM, is building the record label of the future, leveraging technology, bespoke yet scalable marketing, and innovative deal structures, powered by 600 professionals in over 40 countries.